Florence Wool Rug Collection

Florence Wool Rug Collection
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Choose to create a rug, runner or wall-to-wall carpet for installation.

Rug Color
Rug Color
Rug Border
Matching Serged Edge**
Rug Border

The binding is folded over the edge of the rug and does not add any size to the rug.

View all border options and colors together on our Border Guide.

**Weatherproof borders.  All other borders are indoors only.

  • Narrow Cotton – 3/4” on face of rug, Top Stitched, Lapped Corners
  • Narrow Faux Leather** –3/4” on face of rug, Top Stitched, Lapped Corners
  • Serged Edge** – 5/8” on face, thin yarn sewn on edge of rug
  • Hand Serging - 5/8" on face, carpet yarn hand sewn for best match - very labor intensive
  • Wide Cotton – 1 ¼” on face, Top Stitched, Mitered Corners, Blind Stitched available
  • Extra Wide Cotton – 2 ¼” on face, Top Stitched, Blind Stitched available
  • Faux Leather** – 2 1/2” on face, Top Stitched, Blind Stitched available
  • Outdoor** – 1” on face, Sunbrella Fabric. Top Stitched/Lapped Corners
  • Leather – 2” on face, Blind Stitched
Border Color
Matching Edge (Best Match)
Border Color

Best Choice is the closest matching color.

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Maximum width: 16 ft. 2 in.
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Maximum length: 91 ft. 0 in.
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First 4 samples are free. $1.50 for each additional sample.

Florence Wool Rug collection, where sophistication meets versatility. These exquisite rugs boast a soft and inviting weave that is suitable for all spaces within your home.

The Florence Wool Rugs are expertly crafted using the finest New Zealand wool fibers, ensuring a level of quality and luxury that is unparalleled. The tufted loop weave construction adds depth and texture to the rug's design, creating a visual interest that complements various interior styles.

One of the standout features of the Florence Wool Rugs is their availability in a wide range of on-trend colors. Whether you're seeking a neutral shade to serve as a backdrop for your decor or a bold hue to make a statement, the Florence collection offers a color palette that caters to your design preferences.

For those with larger living spaces or a desire for wall-to-wall carpeting, the Florence Wool Rugs are available in extra-wide sizes. These larger rugs provide a seamless and cohesive look, enhancing the aesthetic appeal of your rooms and ensuring a comfortable and luxurious feel underfoot.


  • Pile Height: 3/16” *Borders add 1/8”
  • Max Rug Width: 16'2" all colors
  • Roll Size: 16’4" x 98’
  • Fiber: Wool
  • Fiber Content: 100% New Zealand Wool
  • Backing: Jute
  • Usage: Indoors
Care and Cleaning

How to clean and care for your wool rug.  Includes links to cleaning products.

Fiber Guide

To help you to get more familiar with each type of area rug fiber we offer

Measuring Guides

Guides for the measuring and placement of rugs in each room of our home.

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